Creating an attractive package for your product can be challenging, but the rewards of doing it right are clear. Your packaging often forms your customers’ first impression of your brand.
Your package design communicates key information about your brand to prospective buyers and sparks their interest in your product. A well designed package encourages them to select your product over a competitor’s, while an unattractive package may cause them to favor another brand. In fact, businesses have reported a 30% increase in customer interest when they pay attention to packaging.
It takes 7 seconds to form a first impression of a person and it’s no different for a product. Most shoppers make purchasing decisions in the same amount of time, often without doing more than just skimming the store content. Help your product stand out from the crowd with a few special touches like a uniquely shaped, easy-to-open package with unusual color and design elements.
“You eat with your eyes first!” It is true, and it is hardwired into our brain. Anything that looks beautiful is appealing to our eyes, as well as other senses. This also applies to product packaging.
Packaging and labeling are essential for product identification and awareness, of course. They provide customers product information, such as ingredients, nutritional facts, volume and best-before dates. But they also play an ultra-important role in marketing by enhancing the products’ appearance for promoting them to the prospective customers. After all, a memorable presentation can make customers return to the brand again and again.
3 ways packaging aids brand marketing
To provide information to customers.
To showcase your sustainability.
To extend your brand image.
With many areas of packaging being sales driven, offline marketing options should always be considered in addition to online campaigns. Proven offline marketing programs:
Trade show marketing, including exhibit design and lead tracking systems
Promotional items, such as logo coffee mugs, pens, T-shirts, caps
Sample kits
Business cards, presentation folders, and other brand identity collateral