The paid media landscape is complex, but our in-house experts will help your business navigate the road to success. We combine an intense knowledge of paid media strategies with the proprietary tools to efficiently manage your campaigns and amplify brand awareness and revenue.
What Is Paid Media?
Paid Media refers to an online marketing strategy where your business pays to place ads for your products or services. Through highly developed paid media strategies, these ads are placed in front of potential customers most likely to purchase your business’ products or services.
While paid media is a relatively traditional concept, it requires true expertise to maximize its impact. It’s important to have a firm grasp on the intricacies of the highly competitive space to ensure your budget is spent most efficiently.
The execution of an effective Paid Media campaign relies on accurate targeting, strong creative assets, message delivery at the optimal time and place, and efficient management. When all four of those factors are in place, your ideal customer is presented with a compelling ad at the lowest cost to your advertising budget.
Facebook and Instagram advertising is one of the most powerful and cost-effective strategies for reaching and influencing customers at the local level. In addition to reaching your potential customers through locally relevant ad copy, we also provide a software-with-a-service solution to manage your Facebook and Instagram advertising campaigns at scale.
Beyond Facebook and Instagram advertising, our Paid Media experts manage additional paid social campaigns if the social platforms align with our client’s target and objectives, including LinkedIn, Twitter, Snapchat, and Pinterest.
